企业培训资讯_企业培训干货

当前位置:首页 > 名师团队

科技资讯:微软Surface能否走红?

发布时间:2021-03-24    来源:亚博APP下载链接87486

本文摘要:Microsofts Surface tablet is, for now, aptly named. We know what the product looks like, but dont know how it will perform, or sell, until it gets into consumers hands. Reviewers can only debate the features (USB port; kickstand; thin keyboard; whoop-de-doo) and analysts will resort to new forms of bet-hedging (execution will be key).眼下来看,微软公司(Microsoft)Surface平板电脑的名字很熟悉。

Microsofts Surface tablet is, for now, aptly named. We know what the product looks like, but dont know how it will perform, or sell, until it gets into consumers hands. Reviewers can only debate the features (USB port; kickstand; thin keyboard; whoop-de-doo) and analysts will resort to new forms of bet-hedging (execution will be key).眼下来看,微软公司(Microsoft)Surface平板电脑的名字很熟悉。我们告诉产品宽什么样,但在它到消费者手中之前,我们不告诉它的性能或销量如何。评论者不能辩论各种功能(USB模块;支架;厚键盘;诸如此类),而分析师将无可奈何可进可退的新套话(继续执行将是关键)。

And the tablet has to perform beautifully because of an ugly catch 22: mobile devices become popular with consumers largely because of the available applications, but app developers only work on devices that are popular with consumers. The fact that it will run Microsoft Offices software suite, with which cubicle dwellers worldwide are sentenced to spend their days, does not mean Surface can crack this problem.这款平板电脑必需有出众的展现出,原因在于一对无耻的对立:一方面,移动设备能否受到消费者青睐,在相当大程度上要看可取得的应用程序有多少;另一方面,应用于开发者只针对人气较高的设备研发应用于。虽然Surface将运营全世界白领员工被迫用于的微软公司Office套装软件,但这并不意味著这款平板电脑需要解决问题上述对立。Pricing will also be crucial. Microsofts Lumia smartphone, released with Nokia, proved that a solid product with differentiating features can still struggle with consumers, especially if it is too dear. Microsoft, because it is making the Surface under its own brand, will have complete control of price. So far, it has said only that prices will be competitive with existing products. Why not discount aggressively, to break open the market? Assuming a $400 cost for the lower-end Windows RT version, the company could sell 10m of them at $300 (a big discount over the cheapest iPad) while sacrificing all of 4 per cent of pre-tax income.定价也将很关键。微软公司与诺基亚(Nokia)合作打造出的Lumia智能手机指出,具有与众不同功能的杰出产品,仍有可能难以获得消费者的注目,特别是在是如果这款产品很喜的话。

亚博APP

由于微软公司利用自己的品牌发售Surface,因此该公司对定价具有几乎的控制权。目前为止微软公司仅有回应,Surface的价格与现有产品比起将具备竞争力。

为什么不发售咄咄逼人的优惠来关上市场呢?假设低端Windows RT版本的成本是400美元,那么微软公司需要以300美元(比最低廉的iPad还低廉很多)的价格销售1000万台,同时壮烈牺牲全部4%的税前利润。Consumers tend to equate price and value, and Microsoft has a fledgling brand to protect. More important, Microsoft must consider the global PC makers, from Hewlett-Packardto Lenovo. They will not make Windows tablets if they are competing against a subsidised Surface. Microsoft will have to think carefully before alienating the partners who have helped make their software franchise one of the most profitable businesses of all time.消费者往往把价格和价值等同于一起,而微软公司也必须维护初生的Surface品牌。更加最重要的是,微软公司必需考虑到从惠普(Hewlett-Packard)到误解(Lenovo)的全球个人电脑(PC)制造商。

若要与获得补贴的Surface进行竞争,他们将会生产Windows平板电脑。在亲近那些让微软公司软件沦为史上盈利最可观行业之一的合作伙伴之前,微软公司必须三思而行。


本文关键词:亚博APP链接,亚博APP下载链接,亚博APP

本文来源:亚博APP链接-www.refreshn.net

分享到:
中国申办2026世界杯?球迷:别丢人了!会创为难纪录|亚博APP 欧冠赛事:姆巴佩与内马尔里应外合 最终巴黎大胜利物浦:亚博APP
热门文章
十天销售三万本图书近六十万流水的奇迹!【亚博APP链接】
报废大巴车改装成涮肉馆无证经营被查处【亚博APP链接】
高松到县整改办调研中央第二巡视组脱贫攻坚专项巡视反馈意见整改工作【亚博APP下载链接】
亚博APP链接:杨团:我是《意见》出台亲历者
美食分享:香米红薯粥、四红补血养胃粥、南瓜红薯泥的做法-亚博APP
亚博APP链接|干货:动力电池Pack等电位连接技术
AdaSky携手ST为自动驾驶带来高分辨率红外热像解决方案
30多位行业大咖对2020年加密货币的趋势预测-亚博APP
亚博APP-聚餐喝多了两厨师非礼两女服务员
亚博APP|"线上餐馆"实为黑作坊后厨漆黑爬蟑螂被被曝光
亚博APP链接_邱学斌、黄炳胜参加钟山县迎接中央扫黑除恶督导“回头看”工作和“保护伞”专项整治工作会议
钟山县通报1起扶贫领域腐败和作风问题典型案例-亚博APP链接
亚博APP下载链接-鹿心社在北海钦州防城港三市调研时强调 坚持开放引领创新驱动真抓实干 大力推进产业投资项目建设和北钦防一体化高质量发展
美食分享:紫薯核桃粥、银耳紫薯粥、白粥的做法
亚博APP下载链接_大众酝酿与中国同行联合研发电动车
客户案例
×